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THE 5TH ANNUAL LOVIE AWARDS NAMES ELTON JOHN, IMOGEN HEAP, DEUTSCHLAND25, VICE, IKEA, ZOELLA, LUFTHANSA AND TOCA BOCA AS FINALISTS

PRESS RELEASE TUES 22/09/15

THE 5TH ANNUAL LOVIE AWARDS NAMES

ELTON JOHN, IMOGEN HEAP, DEUTSCHLAND25, VICE, IKEA, ZOELLA, LUFTHANSA AND TOCA BOCA AS FINALISTS

Voting for the PEOPLE’S LOVIE AWARDS begins today at www.peopleslovie.eu

 

The International Academy of Digital Arts & Sciences (IADAS) is today announcing the  Finalists in The 5th Annual Lovie Awards, the prestigious and the world’s only truly pan-European honour for online excellence across Websites, Online Advertising, Internet Video, Social and Mobile & Apps.

The Lovie Awards is the European sister of the global Webby Awards. The 2015 Lovie Finalists include some of Europe’s most innovative websites and apps like Vice News, Dazed, Tate, and Wire, and some of the region’s smartest digital brands and celebrities like Volvo, Heineken, VSauce (Michael Stevens), IKEA and UEFA.

The Finalists are now open to the public for voting in The People’s Lovie Awards. Anyone can choose their favourite Finalists starting today at www.peopleslovie.eu. Voting will close on Thursday 8th October.

Members of IADAS, the judging body of The Lovie Awards, include Stephen Fry, “Father of Wi-Fi” Vic Hayes, Chester Chipperfield (Special Projects, Apple), Dan Howell (danisnotonfire), Eric Wahlforss (Founder, Soundcloud), Lauren Laverne, Founder of Buzzcar Robin Chase, Jonathan Benassaya (Co-Founder, Deezer and StreamNation) and Elke Klinkhammer (CCO, McCann Germany).

The Lovie Awards Winners will be announced on Tuesday 13th October and celebrated with a hallmark awards show at The British Film Institute, Southbank, London on 12th November 2015.

“This year’s Finalists show the promise of Europe as a connected society where our social interactions help shape and enable so much of our daily life,” said Nicolas Roope, Academy Chair for European IADAS members. “We are excited to share these outstanding works from across the region and see which ones the public will choose as Lovie Winners.”

This year’s Website Finalists continue to showcase the critical role the Internet plays in everything from commerce to arts and culture. Finalists include Design Museum, Elton John AIDS Foundation, Eurosport, Google Year in Search, UN Global Happy Party, Doctors Without Borders, weekend4two, and Foxtons.

In the Mobile category, apps and mobile web experiences currently captivating the European audience include Toca Boo, MTV Play, Laundrapp, Bike & Camp Denmark, Art Beekns, Krumb, and connected products like Libero Babybuzz, Hackaball, Flic and Tesla Watch Apps.

Internet Video Finalists in The Lovie Awards elegantly illustrate Europe’s creative prowess. Finalists include Look Up from Gary Turk and Kendall Jenner’s Burn Book from Dazed, both competing in Viral Video, and Footballers United by Somethin’ Else for The BBC in Documentary.

Many of the Online Advertising Finalists received millions of social interactions, including 805 Million Names (Forsman & Bodenfors, Sweden), Nestle Fitness Bra Cam (Soleil Noir/McCann, France); McDonald’s Big App (Good Morning, Norway); #Bendgate (J. Walter Thompson, London); UCL Home Trophy Tour (Heimat, Berlin) and Bike Mode (N=5, Amsterdam).

The Social category continues to grow as brands and content creators innovate across various platforms. Finalists in Social include YouTube #DontPanicButton featuring Zoella, #GOTerritory for Game of Thrones, #Reflections for Rayban, #GayisOk from LUSH, UN Global Happy Party, IKEA Art Event, and Paddington Bear in Animals, which is a new category in 2015.

Highlights of The 5th Annual Lovie Awards Finalists:

Best Writing – Editorial (Websites)

  • The Guardian
  • Vanity Fair Spain
  • VICE.com

Best Design (Websites)

  • The Creative Class
  • Teye
  • Bugaboo.com
  • AQuest.it
  • New from BOSE

Best HTML5 (Websites)

  • Deutschland25
  • Inside Abbey Road
  • The Keith Taft Story

Best Practices (Websites)

  • Weber: BBQ Cultures
  • Royal Albert Hall
  • Edwin Jeans
  • Landrover.com

Best User Experience (Mobile & Apps)

  • L’Oreal MakeUp Genius
  • #Reflections
  • Toca Boca
  • Wire

Best Documentary (Internet Video)

  • Displaced Ukrainians Seek Safety On Both Sides Of Russian Border
  • Fact of Fiction: The Life and Times of a Ping-Pong Hustler
  • Footballers United
  • Obsessed: The Chinese Friends
  • One Minute Wonder

Best Integrated Campaign (Online Advertising)

  • Humans – Persona Synthetics
  • Urban Escape Plan

Best Visual Design (Mobile & Apps)

  • Art Beekn
  • Lufthansa Flight Mode App
  • Toca Nature

Music & Entertainment (Internet Video)

  • Make Seven Dance
  • Street, Sound and Style
  • The Opera Machine

Social Media Marketing (Online Advertising)

  • #Bendgate
  • Forza Fuel
  • My Way

Overall Social Presence (Social)

  • John Frieda
  • Language of Football

Best Web Personality/Host

  • VSauce (Michael Stevens)
  • Iceman (Matt Shea and Daisy-May Hudson), VICE News

Google is the premiere supporting sponsor of The 5th Annual Lovie Awards, joined by returning sponsor MediaMonks.

The 5th Annual Lovie Awards show at the British Film Institute on Southbank on 12 November will see some of Europe’s top digital talent gather together to celebrate the most creative, forward-thinking, and innovative work of the region.

Links

http://www.peopleslovie.eu

http://www.lovieawards.eu/

https://plus.google.com/+TheLovieAwards/posts

https://www.facebook.com/thelovieawards

https://twitter.com/lovieawards

https://www.youtube.com/lovieawards

About The Lovie Awards

The mission of the Lovie Awards is to recognise the unique and resonant nature of the European internet community – from Europe’s top web and creative networks and content publishers to cultural and political organisations and bedroom bloggers. Now in its fourth year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe. With nearly 1,500 entries from over 30 countries across the EU, the Awards reflect the tremendous growth of the internet as a tool for business and everyday lives. Work in English, French, German, Spanish, Dutch, Swedish and Italian is judged by native speakers in five main category types: Websites, Mobile & Apps, Internet Video, Online Advertising, and Social. More information at www.lovieawards.eu. Partners and Sponsors of The Lovie Awards include Google, MediaMonks, ACE Hotel, Coolhunting, The Drum, Springwise, Creativepool, Quixel, Ninjamarketing and Prote.in.

About The International Academy of Digital Arts & Sciences

The International Academy of Digital Arts and Sciences was founded in 1998 to help drive the creative, technical, and professional progress of the Internet and evolving forms of interactive media. An international organisation, The Academy selects the Nominees and Winners for The Webby Awards, the leading honour for Websites and individual achievement in technology and creativity, and its European sister, The Lovie Awards. More information at www.iadas.net.

PR Contact:

Rassami Hok Ljungberg: rassami@rassami.com

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