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The Lovie Awards 2012: Have Your Moment Of Digital Distinction

THE LOVIE AWARDS 2012: HAVE YOUR MOMENT OF DIGITAL DISTINCTION

REVOLUTIONARY AWARD CEREMONY TO RECOGNISE GREAT DIGITAL WORK FROM ACROSS EUROPE

11th April 2012, London: The International Academy of Digital Arts and Science (IADAS) – the organisation responsible for presenting the world-renowned Webby Awards and Internet Week Europe – is today calling for the best of the European Web to enter their sister awards: The LOVIE AWARDS.

2012 will mark the second year of the awards, and another year of growth for the IADAS European Judging Academy. With competition expected to be fierce, those with a techie tour de force or electronic endeavour to celebrate should get their early bids in now.

Last year, special awards went to electro-pop pioneer Bjork (lifetime achievement), game-changing app Tweetdeck (Breakout of the Year), and special recognition was awarded to the highest scoring entry from each language: English- ʻWho Killed Deonʼ (AMV), French-ʻNespresso – Pixieʼ (Soleil Noir), Spanish- ʻOhla Hotelʼ (eMascaro), Italian- Nuok, German-
SoundCloud.

The people behind the LOVIE AWARDS want to celebrate digital and online excellence in all its forms. Categories are divided into four key areas: Websites, Mobile Apps, Online Film & Video and Interactive Advertising and Media. Woven into these are permutations which cover all bases, from gaming to creative work to technical excellence.

There will be 11 new categories added to the mix this year, ranging from more technically minded awards like Best Home/Welcome Page to creative accolades like Best Copywriting and the Experimental and Innovation awards for mobile platforms. Social Media will play a larger part in this yearʼs awards, with categories added including Social Media Campaign, Social Games and Social Media for Good Campaign.

The judging panel will include Musician and Artist Imogen Heap, WIRED Editor at Large Ben Hammersley, Co-Founder of Deezer Jonathan Benassaya, Co-founder of TechHub Mike Butcher, Co-Founder of The Next Web Patrick De Laive, Executive Creative Director of Crispin Porter and Bogusky Europe Gustav Martner, Design director and founder of OpenIDEO and IDEO Tom Hulme, Founder and CEO of SoundCloud Alexander Ljung, Founder and CEO of Moo Richard Moross, Google Creative Director Tom Uglow and BBC exec. producer Will Saunders.

Nik Roope, Academy Chair for European IADAS members, said: “This time last year the Lovie Awards was just an idea, but after our inaugural ceremony, this year’s awards feel robust, real and more exciting than ever. Our dream of creating an international platform with local sensibility for Europe, has clearly answered an intense desire, proven by the volume and standard of entrants we’ve seen already. So as we move into this year’s call for entries, we do so with an abundance of optimism and enthusiasm.”

Entry deadlines for The Lovie Awards
Friday, May 25, 2012: Early Entry Deadline – (reduced entry fee)
Friday, July 20, 2012: Final Entry Deadline
Tuesday, October 16, 2012: Winners Announced
Entries can be submitted online through The Lovie Award platform: http://www.lovieawards.eu/

The awards are open to entries in English, French, Spanish, Italian and German.

For more information please contact:
Louise Thompson (louise@markborkowski.co.uk) or Nicola Lamb (Nicola@markborkowski.co.uk) at Borkowski.do (0203 176 2700)

ENDS

Notes to Editors
Full List of Judges: http://www.lovieawards.eu/judges/
Full List of Categories (*= new for 2012, # = 100 Euro Entry fee):

Website Single
Art, Charitable Organisations/Non-Profit, Community, Corporate Communications, Desktop Apps, Education, Fashion & Beauty, Financial Services, Food & Beverage, Games, Government, Health, Lifestyle, Movie & Film, Music, News, Personal Websites#, Retail/Shopping, Social & Community, Social Game*, Sports, Television, Travel/Tourism, Web Services & Applications, Weird/Experimental#, Youth

Website Craft
Best Home/Welcome Page*, Best Navigation/Structure*, Best Practices*, Best Writing – Editorial*, Design, Flash, HTML 5, Writing

Online Advertising Single
Banner Ads, Best Copywriting*, Brand Microsite, Branded Content, Branded Game or Application, Mobile & Experiential, Mobile Advertising*, Rich Media, Social Media Marketing, Viral Advertising

Online Advertising Campaign
Integrated Experience, Online-Only Campaign, Social Media Campaign*, Social Media for Good Campaign*

Internet Video Single
Animation, Best Web Personality / Host*, Branded Entertainment, Comedy, Documentary, Events & Live Broadcasts, Music & Entertainment, Public Service & Activism, Viral Video#

Internet Video Performance & Craft
Best Editing, Best Individual Performance, Best Use of Interactive Video, Best Writing

Handheld Devices
Community & Social, Education & Reference, Entertainment, Experimental and Innovation*#, Games, Integrated Mobile Experience, Lifestyle, Mobile Innovation, News, Utilities & Services

Tablets & All Other Devices
Community & Social: Tablet, Education & Reference: Tablet, Entertainment: Tablet, Experimental and Innovation*#, Games: Tablet, Integrated Mobile Experience: Tablet, Lifestyle: Tablet, Mobile Innovation: Tablet, News: Tablet, Utilities & Services: T ablet

About Internet Week Europe

Internet Week Europe is a festival to celebrate Europeʼs thriving internet industry and community.

Internet Week Europe is presented by IADAS. David-Michel Davies, Executive Director of IADAS and Poke Co-Founders, Nick Farnhill and Nicolas Roope are co- chairs of the festival.
Internet Week Europe‘s 2011 sponsors included Yahoo!, The Hospital Club, Vitamin T, Skype, LinkedIn, Sapient Nitro, and Wildfire Interactive.
All organisations are invited to participate in Internet Week Europe. There is no fee. Visit http://www.internetweekeurope.com or contact Assistant Producer Sophia Taglialavore via email sophia@intenetweekeurope.com or 02077495354

About The International Academy of Digital Arts & Sciences

The International Academy of Digital Arts and Sciences was founded in 1998 to help drive the creative, technical, and professional progress of the Internet and evolving forms of interactive media. An international organization, The Academy selects the Nominees and Winners for The Webby Awards, the leading honour for Web sites and individual achievement in technology and creativity. Since 2008, IADAS has also presented Internet Week New York in cooperation with the city of New York. The Academy is an intellectually diverse organization that includes members such as musicians Beck and David Bowie, Internet inventor Vint Cerf, political columnist Arianna Huffington, “The Simpsons” creator Matt Groening, R/GA Founder and Chairman Robert Greenberg.
More information at www.iadas.net

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