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The Lovie Awards reveal the special achievement & recognition winners at awards celebration party

THE LOVIE AWARDS REVEAL THE SPECIAL ACHIEVEMENT & RECOGNITION WINNERS AT AWARDS CELEBRATION PARTY

– Björk, Tweetdeck, AMV BBDO, Soleil Noir, SoundCloud, eMascaro and Nuok take the stage at first-ever Lovie Awards-

18 November, 2011, London: The second edition of Internet Week Europe was brought to a close with a grand finale: the first annual Lovie Awards Winners’ Party was suitably held on 11.11.11, announcing the Lovie special achievement award winners and celebrating the creativity of the European internet with exclusive live performances and entertainment.

The Lovie Awards Winners’ Party saw St Luke’s Hawksmoor Church in Shoreditch spectacularly illuminated and rocking to the tunes of two of the most critically acclaimed new electronic musicians in Europe; Robin Hexstatic of legendary audio-visual duo Hexstatic showcased live his ‘Solid Reel’ sequel, and more than 350 guests were treated to a special short set of live tunes from Lone, the Manchester-based producer Matt Cutler, hailed as being at the forefront of British electronic music. Meanwhile Bleep’s DJ Raj Chaudhuri, aka DJ Rags, a resident DJ on the seminal online Boiler Room streaming AV show, rounded off the evening.

The party kicked-off with Lovie winners recording videos of their acceptance speeches, their ‘Declaration of Lovie’, a uniquely brief award speech including the word “Love” as a nod to the trademark of The Webby Awards – the sister-award to the Lovies – and its famous a 5- word acceptance speech.

The Lovie Awards Winners’ Party had a surprise in store with the announcement of special achievement award winners. The International Academy of Digital Arts and Sciences (IADAS) – the industry leading organisation responsible for presenting the world-renowned Webby Awards, Internet Week New York and Internet Week Europe – awarded Breakout of the Year, Lifetime Achievement, Special Recognition for the highest scoring entry from each of the five language groups represented.
The inaugural winners honoured were:

Breakout of the Year
TweetDeck, accepted by founder Iain Dodsworth
Presented by Tom Hulme – Founder OpenIDEO, and design director of IDEO

Lifetime Achievement
Björk
Presented by Francesca Gavin – Visual Arts Editor of Dazed and Art Editor at Twin, and accepted by Emma Burkett on Björk’s behalf.

Special Recognition – English
AMV BBDO for ‘Who Killed Deon?’
Presented by Anna Rafferty – Managing Director of Penguin Digital

Special Recognition – French

Soleil Noir – ‘Nespresso Pixie’
Presented by Christophe Manceau – CEO of Les Influents

Special Recognition – German

SoundCloud
Presented by Stephan Blazer – CEO and owner of RedOnion GmbH

Special Recognition – Spanish

eMascaro – Ohla Hotel Website
Presented by Eze Asnaghi – Producer at Poke London

Special Recognition – Italian

Nuok
Presented by Mirko Pallera – Director of Ninja Marketing

Nik Roope, The Lovie Awards Chair, and co-chair of Internet Week Europe as well as creative director of Poke says: “The first ever Lovie Award winners party was warm and wonderful and went down a storm. Great spot, good chat, short and sweet presentations and the thick vapour of winning in the air, what could you hate? We’re already looking forward to next year.”

All throughout the evening, Lovie winners and guests alike streamed through the Digital Photo Booth – also called “The best thing ever” – with its flattering lighting making everyone look (even more) fabulous. All photos were projected above the stage to the great delight of the partying crowd.

Inaugural sponsors and partners of The Lovie Awards include: Yahoo!, Vitamin T, TVN, Ninja Marketing, Sapient Nitro, Skype, The Financial Times, Nuview TV and Bacardi.

Ends

Notes to Editors:

About The Lovie Awards
The Lovie Awards has been created to specifically honour achievement and the huge amount of outstanding work in Europe while taking into account local market differences.Hence, it is open to entries in five different European languages, as a recognition of the unique and resonant nature of the European internet community.

Work can be entered in 4 main category types: websites, mobile apps, online film & video, interactive advertising & media. Within the four groups, there are a number of sub- categories, over 70 in total, ranging from experimental websites and viral video through to mobile innovation, apps and integrated campaigns.

http://lovieawards.eu/

About Internet Week Europe
Internet Week Europe is a festival to celebrate Europe’s thriving internet industry and community.

Presented by the International Academy of Digital Arts & Sciences, Internet Week Europe is the top annual gathering for tech and Internet leaders in Europe, and reflects Europe’s position as one of the core creative centres of the Internet world.

Internet Week Europe 2010 – attracted more than 10,000 attendees and featured over 125 events. These were organised and presented across London by 69 different partners including Yahoo!, Creative Review, The Webby Awards, BBC Comedy, Yelp, Google, Skype, Wieden + Kennedy, The Guardian, and New Media Age. Festival highlights included industry panels and conferences, career and networking events, screenings, exhibits, breakfasts, live performances, parties and even a digerati cycling tour.

Internet Week Europe 2011 sponsors include presenting sponsor Yahoo!, and official sponsor Aquent.

Internet Week Europe 2011 is expected to draw more than 15,000 delegates to more than 200 events. Reflecting the Internet’s open structure, any organisation – from artists and investment banks to startups and meetups – can host an event during Internet Week Europe 2011. There is no fee.

Visit http://www.internetweekeurope.com

About The International Academy of Digital Arts & Sciences
The International Academy of Digital Arts and Sciences was founded in 1998 to help drive the creative, technical, and professional progress of the Internet and evolving forms of interactive media. An international organization, The Academy selects the Nominees and Winners for The Webby Awards, the leading honour for Web sites and individual achievement in technology and creativity. Since 2008, IADAS has also presented Internet Week New York in cooperation with the city of New York. The Academy is an intellectually diverse organization that includes members such as musicians Beck and David Bowie, Internet inventor Vint Cerf, political columnist Arianna Huffington, “The Simpsons” creator Matt Groening, R/GA Founder and Chairman Robert Greenberg.

More information at www.iadas.net.

For further information please contact:
Sophia Taglialavore, The Lovie Awards
E: sophia@lovieawards.eu
T: +44 (0)2077495354

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