Devise a public relations plan
Don’t be shy. Now is the time to honour your success as a Lovie Award Winner and target a variety of national, local, and online media. Here are some tips of the trade:
- Write and distribute a press release highlighting your win. You can develop and implement media campaigns to generate attention, including broadcast, print, radio, online/bloggers. You should target news sites and blogs that cover your category or industry, as well as your hometown media. Use our Sample Release to make it easy.
- Pitch yourself for a feature story at pertinent media outlets. Use your Lovie Award win as a news opportunity for the media to cover your success, growth, and future plans.
- In all your media outreach, you’ll want to include the key facts about The Lovie Awards, which you can find on The Lovie Awards Fact Sheet.
- If media need official Lovie press photos, videos, or additional media resources, you’ll find those on our Event Photos page.
Share with your network
Send a special email to your network of colleagues, clients, friends, family, and customers to let them know about your win and thank them for their support.
Make your win a centrepiece of your marketing plan
Take out an ad in a local or national newspaper or magazine, or add a Lovie Awards badge to materials that you’ve already got in the pipeline. Put a Winner’s logo and/or People’s Lovie logo on your sites by downloading logos and site badges.
Brag to your favorite blog
There are dozens of blogs that cover every industry. These online outlets are a great way to spread the word about your nomination, particularly in your local market, and in your native language..
Shine in your email signature
Have your team highlight the Lovie Award win in their email signatures.
Spice up your company and personal bio
Adding this honour to your company or personal bio will show potential customers and partners that your work is award-winning.