Congratulations! Your organisation has been selected as a Winner for The 2nd Annual Lovie Awards. There are only a handful of Winners, and your work is among them. The entire world should recognise and you should promote your win.
You're automatically in the running to win a People's Lovie award.
All Lovie Award Winners are eligible to win The People's Lovie Award as chosen by the online voting public. Voting is a prime time to generate followers, fans and buzz. The People's Lovie Awards polls are open from 16th October to 1st November and anyone can vote at peopleslovie.eu
You are now officially an industry leader.
With the prestige and cache that accompany a Lovie Awards win, you've joined the ranks of the EU web's best and brightest, making you an industry leader.
You’ll impress your clients.
Whether it's maintaining current clients or winning new business, "Lovie Award- Winning" validates your superior work and gives your clients and prospects the confidence they need to invest in your services.
You can make headlines.
Past Lovie Award Winners have garnered coverage around the world: from The Huffington Post, WIRED and Wallpaper to Pubblicità Italia and The Independent. A Lovie Award win offers countless publicity opportunities in national, local, and trade media, as well as internal communications and marketing materials.
You can salute your team in a big way.
Your Lovie nomination allows you to recognise your valued employees for their accomplishments. There's no better way to show them that you think their work is award-winning than to share your Lovie news with the world.
You've proven that you stand out among your peers.
Out of the hundreds of sites, videos, apps, and ads that were submitted from the EU, there are only a handful of Winners chosen by the Academy, and your work is one of them. By coming this far, you've proven your work is one of the few that truly stands out in the crowd.
You can meet the movers and shakers.
When you win a Lovie or People's Lovie Award, you're invited to attend the special Winners Party on November 16, 2012 in London, where you'll get to rub elbows with the industry's foremost professionals, luminaries and celebrities. To see who attended last year's Lovie Awards, check out the photo gallery here.
You can deliver a declaration of lovie speech.
As a Lovie Winner, you will have the opportunity to deliver one of The Lovie Awards' hallmark Declaration of Lovie Speeches. Past Lovie Award Winners - and their speeches - include Bjork ("I love my Special Achievement Award"), Tweetdeck, VICE UK, The BBC and many more. Your Declaration of Lovie Speech will be shared with the world via the official Lovie Awards YouTube channel at youtube.com/lovieawards
Receive validation for a job well done.
Now more than ever, the value of internet expertise is crucial for any organisation. As an official Winner, your work exemplifies excellence in the industry, which you'll be able to share with your clients, competitors and corporate management.
Sure-fire ways to make sure the people know you're up for a People's Lovie
Put a People's Lovie logo on your site
Download the official logo, here.
Devise a public relations plan
Don’t be shy about your People's Lovie nomination. Now is the time to promote your nomination – and your success – by targeting a wide-variety of national, local and online media. Here are some tips of the trade:
- Write and distribute a press release highlighting your nomination. We’ve got the national media covered, but you can develop and implement media campaigns to generate attention, including broadcast, print, radio, online/bloggers. You should target news sites and blogs that cover your category or industry, as well as your hometown media.
- Pitch yourself for a feature story at pertinent media outlets. Use your People's Lovie nomination as a news opportunity for the media to cover your success, growth, and future plans.
- In all your media outreach, you’ll want to include the key facts about The Lovie Awards, which you can find at the Lovie Awards Fact Sheet.
- If media need official Lovie press photos, videos, or additional media resources, you’ll find those on the Lovie Photo Pages.
Launch a People's Lovie campaign
Encourage users, partners, employees, friends, family, and the general public to vote for your site in the People's Lovie Awards by highlighting voting information in all of your Lovie Awards activities. Make sure to use social media like Twitter and Facebook to help encourage votes!
Share with your network
Send a special email to your network of colleagues, clients, friends, family and customers to let them know about your nomination.
Make your People' Lovie nomination a centre piece of your marketing plan
Take out an ad in a local or national newspaper or magazine, or add a People's Lovie Award nominee logo to materials that you've already got in the pipeline.
Shine in your email signature
Have your team highlight their People's Lovie nomination in their email signatures.
Brag to your favorite blog
There are dozens of blogs that cover every industry. These online outlets are a great way to spread the word about your nomination.
Spice up your company and personal bio
Adding this honour to your company or personal bio will show potential customers and partners that your work is award-winning.
Put a Lovie Winner’s badge on your website
You can either download an image to place into your page, or use this code to overlay this banner. All you have to do is copy the code below and paste it between the <head> </head> tags of your site.
A press release is a great way to spread the word of your achievement
Download The Lovie Awards Winner Sample Press Release
Contact: (Nominee Spokesperson Name)
(Nominee Spokesperson Phone)
(Nominee Spokesperson Email)
[WINNER NAME] NAMED THE [GOLD, SILVER or BRONZE] WINNER IN [Category] [Type: Website, Online Film & Video or Advertisement] IN THE 2ND ANNUAL LOVIE AWARDS
[Entry title] Tops the list for pan-European Awards Honouring the Very Best of Digital
[CITY, COUNTY] – [Date XX] - [Winner Name] announced today that it has been named the [Gold, Silver or Bronze] Winner in [category] [website, online film & video, mobile & apps, or advertisement] in the 2nd Annual Lovie Awards. The Lovie Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the only Pan-European awards to honour excellence on the Internet. The IADAS, who selects The Lovie Award winners, is comprised of creative and web industry experts, including Musician and Artist Imogen Heap, Google Creative Director Tom Uglow, Co-Founder of Deezer Jonathan Benassaya, Co-founder of TechHub Mike Butcher, Co-Founder of The Next Web Patrick De Laive, Executive Creative Director of Crispin Porter and Bogusky Europe Gustav Martner, Design director and founder of OpenIDEO and IDEO Tom Hulme, Founder and CEO of SoundCloud Alexander Ljung, WIRED Editor at Large Ben Hammersley, Founder and CEO of Moo Richard Moross, and BBC exec. producer Will Saunders.
[DESCRIPTION OF WINNER]
"[Winner Name] has excelled in its category, showing fantastic prowess in digital innovation and creativity" said Nik Roope, Executive Chair of IADAS. "This award is a testament to the skill, ingenuity, and vision of its creators."
[Quote from Winner Spokesperson]
[Winner Name] will be honored at the The Lovie Awards ceremony from St. Luke's, Shoreditch, on 14th November 2012 during Internet Week Europe, where they will have an opportunity to deliver a "Declaration of Lovie" acceptance speech. A full list of The Lovie Awards winners can be found at www.lovieawards.eu/winners
About [WINNER NAME]
[INSERT WINNER BOILERPLATE/GENERAL DESCRIPTION ABOUT YOUR WEBSITE/ORGANISATION HERE]
About The International Academy of Digital Arts & Sciences
The Academy is an intellectually diverse organization that includes members such as musician , , President and Editor-in-Chief of Huffington Post Media Group, Twitter Co-founder , Chairman and Founder of R/GA , Co-Founder of Instagram , Executive Creative Director at Google Lab, , Mozilla CEO and Chair , Tumblr Founder , and Roy L. Furman Professor of Law and Leadership at Harvard Law School, . , Internet Co-inventor
More information at www.iadas.net
All media love facts, numbers and statistics. Here are some media-friendly facts and statistics about The Lovie Awards to help strengthen your pitch for your story.
16th October 2012: Winners announced and People's Lovie Awards voting begins.
1st November 2012: People's Lovie Awards voting ends.
14th November 2012: Lovie Award Winners Party, London, during Internet Week Europe.
The Lovie Awards, the sister to the world-famous Webby Awards, is the internet's highest honour for the European Web. The 2nd Annual Lovie Awards received nearly 1000 entries from over 22 European countries.
Winners are chosen by the International Academy of Digital Arts & Sciences a global organisation whose European members include Tweetdeck Founder and CEO Iain Dodsworth, WIRED Editor David Rowan, Spotify General Manager Europe Jonathan Forster, Fashion Designer Henry Holland, Le Nouvel Observateur Journalist Melissa Bounoua, and Gustav Martner, ECD of Crispin, Porter + Bogusky Europe.
Winners are selected for recognition based on excellence in the following criteria:
- Websites and Mobile:
- Content, structure and navigation, visual design, functionality, interactivity and overall experience.
- Online Advertising:
- Creativity, integration, overall experience.
- Internet Video:
- Concept and writing, quality of craft, integration, overall experience.
Recognition by The Lovie Awards puts you in the esteemed group of industry leaders such as Soundcloud, BBC, AKQA, Televisió de Catalunya, Kayak.com, Neue Digitale, VICE, Skype, Il Sole 24 ORE, France Televisions & Narrative, Telegraph Media Group, and many more.