CODE D’AZUR, Kolle Rebbe, Grabarz & Partner and MediaMonks among most winning agencies in Lovie Awards this year
Full list of winners: www.lovieawards.eu
10 October 2018: The Lovie Awards, the most prestigious pan-European honour for online excellence is announcing the 2018 winners, with German agency Jung von Matt (Hamburg) earning the coveted title of Lovie Agency of the Year. Agencies in close contention with multiple honours were CODE D’AZUR (Amsterdam), Kolle Rebbe (Hamburg), Grabarz & Partner (Hamburg) and MediaMonks (Hilversum).
With 18 awards in total—7 Gold, 6 Silver and 3 Bronze awards—as determined by the International Academy of Digital Arts & Sciences (IADAS), 2 People’s Lovie Awards voted on by the online public—as well as 11 Official Shortlist nods, Jung von Matt performed the best across all Lovie categories this year. Their winning works span Internet Video, Websites and Online Advertising with projects such as “The all-new BMW.com: The world’s fastest automotive content marketing website,” “Soft Skills Can Come The Hard Way” and “The most German supermarket,” earning multiple top honours.
All winners will be celebrated alongside this year’s Lovie Special Achievement honourees: Stormzy, Dr. Sue Black, Michael Dapaah (Big Shaq), The Bureau Local, Hans Jørgen Wiberg and Alex Bertie at The 8th Annual Lovie Awards on 15th November 2018 at BFI Southbank in London, hosted by acclaimed BBC comedian Mark Watson.
Winners of The Lovie Awards are selected by European IADAS members, a group of 500+ notable leaders in digital such as Iain Tait (Executive Creative Director, Wieden + Kennedy London), Mel Exon (CEO, The Sunshine Company), Stefan Ronge (Chief Creative Officer, Edelman Deportivo), Miriam Plon Sauer (Partner & Strategy Director, Another) and Amanda Glasgow (Creative Director, Publicis.Sapient), among others.
“If this year’s work is any indication, online advertising is not only thriving but also driving creativity to new bounds,” Nicolas Roope, IADAS Jury Chairman of The Lovie Awards, commented. “The Lovie Awards is proud to honour Jung von Matt as our third ever Agency of the Year. From turning automobile marketing on its head for BMW to showing how diversity affects the food in our supermarkets for Edeka to encouraging companies to hire refugees with Social-Bee, Jung von Matt showed creativity, craft and ingenuity in using the internet to help its clients and to make a positive impact on the world.”
Highlights from this year’s winning Online Advertising Campaigns include:
Åkestam Holst NoA: Billboards Beyond Borders – Best Cause Marketing Campaign (Gold) – Sweden
MediaMonks: The Uncensored Playlist – Best Cause Marketing Campaign (Gold and The People’s Lovie), Best PR Campaign (Gold) – Netherlands
BETC: Save our Species – Best Integrated Campaign (Gold), Best PR Campaign (Gold) – France
Wieden + Kennedy: Three – Snapchat Puggerfly – Best Integrated Campaign (Gold) – UK
Blauw Gras: Bavaria #Carnavalvrij – Best Integrated Campaign (Gold), Best Brand Strategy & Planning (Silver), Best Social Media Campaign (Silver and The People’s Lovie) – Netherlands
Turkcell: #EngelTanimayanlar (People With No Boundaries) Tango Dance – Best Cause Marketing Campaign (Silver) – Turkey
Cheil Germany: Samsung Land of Emojis – Best PR Campaign (Silver and The People’s Lovie), Best Integrated Campaign (Bronze and The People’s Lovie) – Germany
Dept: Vacanceselect – Personal booking experience – Best Digital Campaign (Silver and The People’s Lovie) – Netherlands
Stendahls: #ImPerfect – Best Social Media Campaign (Bronze) – Sweden
BBDO Berlin: Help for Help – Best Social Media Campaign (Bronze) – Germany
Highlights from this year’s Advertising winners in Branded Entertainment, Video Advertising, Branded Content, and Branded VR & 360 Video include:
Jung von Matt: The most German supermarket – Branded Entertainment – Viral Video (Gold), Branded Entertainment – Public Service & Activism (Silver and The People’s Lovie), Branded Entertainment – Live Experiences (Gold) – Germany
Kolle Rebbe: #LifeChangingPlaces “Lofoten” – Branded Entertainment – Unscripted (Gold and The People’s Lovie) – Germany
&Co.: The Indoor Generation – Branded Content – Health, Wellness & Pharmaceutical (Gold and The People’s Lovie), Branded Entertainment – Scripted (Gold and The People’s Lovie) – Denmark
CODE D’AZUR: The Lockdown – Branded Game or Application (Gold and The People’s Lovie) – Netherlands
Perfect Fools: The Jr. Forecast – Social Media Marketing (Gold) – Sweden
denkwerk: Art4GlobalGoals – Brand Microsite (Gold) – Germany
Publicis: Game of Thrones “Tapestry” – Best Branded Editorial Experience (Gold), Best Art Direction (Bronze) – UK
Heimat: HORNBACH “Werkstück Edition 001” – Branded Content – Products & Services (Silver) – Germany
Grabarz & Partner: The Whopper Dog – Video Advertising – Long Form (Silver, and The People’s Lovie) – Germany
Joint: Ultimate Badger Beer Sheds – Social Video (Silver and The People’s Lovie) – UK
BackLight: Diesel Only the Brave High – Virtual Reality – Branded (Silver) – France
Condé Nast Spain: Europe II – Branded Entertainment – Long Form (Silver and The People’s Lovie) – Spain
Cheil Amsterdam: Samsung SmartSuit – Mobile & Experiential Marketing (Silver and The People’s Lovie) – Netherlands
Google Creative Lab: Waymo 360 Experience – 360 Video – Branded (Bronze) – UK
Born05: The Journey – Branded Content, Tourism & Lifestyle (Bronze and The People’s Lovie) – Netherlands
Kemper Kommunikation: “Patrick Dempsey & Mark Webber – Retired Racers” – Branded Content (Bronze) – Germany
VICE UK: re-issued, with Burberry – Branded Content (Bronze and The People’s Lovie) – UK
The Lovie Awards is supported by Google for the fifth year running as premiere sponsor, joining the Lovie commitment to shining a spotlight on the European Internet’s best and brightest. Supporting sponsors include WP Engine and The London EDITION.
View all the winners and news here: www.lovieawards.eu
About The Lovie Awards
The mission of The Lovie Awards is to recognise the unique and resonant nature of the European Internet community – from Europe’s top web and creative networks and content publishers, to cultural and political organisations and individual creators. Now in its eighth year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe. With nearly 1,500 entries from over 33 countries, the Awards reflect the tremendous growth of the Internet as a tool for business and everyday lives. Work in English, French, German, Spanish, Dutch, Swedish and Italian is judged by native speakers in five main category types: Websites, Apps, Mobile Sites, & Podcasts, Internet Video, Online Advertising and Social. Partners and Sponsors of The Lovie Awards include Google, WP Engine and The London EDITION.